This is the motto of actics - a morphed wordination of action and ethics. The idea: companies, organizations, individuals can state their values, crunch them into widget form, post the widget on their blog or website, and get feedback from customers, sponsors, friends (and anyone else) on how well they are "living their values." The actics blog lets you communicate with the folks behind this tool, which they see as part of next generation corporate social responsibility, otherwise known as...wait for it...csr 2.0. And of course, actics is more than a widget its a social network.
Transparency is good. Aligning what you do with what you believe is good. Getting feedback is good. But if you ain't already doin' it, a widget ain't gonna do it for you.