The Economist is seeking fortune tellers. So begins the intriguing brief posted on Project Red Stripe's blog. What is Project Red Stripe? That's what I asked when I received an email from a name I didn't recognize, with just enough typos for me to check to see if it came from Nigeria. The email states:
"I work at The Economist on an internet innovation unit, and we've got six months to come up with an innovative web product. At the moment we're in consultation and are asking people to submit ideas of what we could do.So, the wisdom of crowds comes to mainstream media. There is a point at which this "crowdsourcing of innovation" feels more and more like Tom Sawyer gets Jim, Ben, Billy, and others to paint the fence for him.
To that end I thought it would be really interesting to find out more on how the web makes good possible. If you, or your readers, have any great ideas we'd love to hear them. One of the key parts of our brief is to make a difference, so you might know just what we should do."
If you've got an idea, and want to give it away (maybe The Economist should connect with Jonathan Lethem and The Promiscuous Materials Project), then send it to The Economist, via their blog.
Think fast - ideas are due by March 25.