Predictions on the future of fundraising

From Gayle Robert's Blog.

She posts 10 predictions; I'll whet your appetite with these three:

  • Donor-driven calls for increased efficiency will reduce the number of nonprofits.
  • Corporate giving will disappear, to be replaced by various forms of cause marketing.
  • The number of operating foundations rise.

2 comments:

Gayle said...

Hey Lucy, Thanks for the shout out!

phaas said...

Not to prognosticate that y’all are wrong but a counter thought is the number of operating foundations will decrease, as they are rendered obsolete through the creation of more web 2.0, kiva, robin hood fund style marketplaces for direct donor/social enterprise relationships. Foundation research middle men will be cut out, and funding will become much more line item (eg give me 5 grand for a truck), increasing transparency for NFPs. Capital will flow from static large gifts to established organizations to many smaller gifts to groups on the ground with limited capital access or resources for major grant writing but with great stories. Instead of corporate giving decided by a small set of individuals it will be decided by employees with voting accounts, the vast increase in numbers of organizations funded will see a blossoming of NFPs, especially in developing countries, and a feeding frenzy by corporate marketing types of feel good stories about the great work they are doing. Overall organizational accountability will be shown in organizational profiles, and those with the best results and marketing will win. Hyper web savy execs will relax by giving NFPs money and watching the real life results the same way they relax in second life today. It will be a brave new world for all but a few foundation folks! Man, if AIDG ever lets me sleep again maybe I should code all that, unless Kiva does it for me first, you on that Matt? No offense to foundations, feel free to keep supporting us. I just thought somebody should throw out the counter view.