YouTube's Commitment - A Nonprofit Channel

Direct from the press release

YouTube Debuts Nonprofit Program

Organizations Can Now Apply for a Designated Nonprofit Channel and Collect Donations Through Google Checkout for Non-Profits

San BRUNO, Calif. – September 27, 2007 – Hundreds of nonprofits currently leverage YouTube, the leader in online video, to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it even easier for people to find, watch and engage with nonprofit video content on the site.

YouTube’s 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations (in the U.S. those with 501c3 tax filing status) that register for the program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. The channel will also allow them to collect donations with no processing costs using the newly launched Google Checkout for Non-Profits. YouTube’s global platform enables nonprofits to deliver their message, showcase their impact and needs, and encourage supporters to take action.

At launch there will be a thirteen organizations participating in the YouTube Nonprofit Program including:

24 Hours for Darfur • American Cancer Society • Autism Speaks • 92nd Street Y • Asia Society • Strong American Schools’ ED in ’08 • Friends of the Earth • International Rescue Committee • March of Dimes • YouthNoise • The ONE Campaign • The Clinton Global Initiative • World Vision Australia

Tags: philanthropy, clinton, technology, media