That this recognition is seen as a 'breakthrough' illustrates my point about the two sides of the coin that must be considered when thinking about markets, philanthropy, and social issues. The side that sees poor people as consumers is akin to those who are trying to blend business and philanthropy with a primary goal of making more philanthropic assets available to commercial investment firms. The side that sees poor people as producers is akin to the side that sees the financial markets as revenue generators for social solutions.
Consumers. Producers. Is it too much to ask that we consider these 4 billion people as people?