Time was, I used to track news headlines about philanthropy, counting them by month, plotting them in a spreadsheet and printing out a graph to use in slide presentations. So very old fashioned. Now Nielsen Metrics, the people who watched us watch TV for years, have introduced BlogPulse TrendSearch, an instant, online trend watcher for blogs. You can find the trend plotting I did on "philanthropy" here and the tool itself is here.
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