Tuesday, December 27, 2011

Buzzword 2011.10 - #

The final buzzword of the year is # - the Twitter hashtag. Philanthropy finally got really hip to Twitter this year (as did so many people, thanks to the Arab Spring and Twitter-enabled TV shows). So the humble hashtag, the pound sign, the # is our final buzzword of the year.

One great example of how this Twitter convention has become part of the regular lexicon - The Case Foundation's end of year #GoodSpotting campaign - born to be sticky, hashtag and all. Forget about folks fumbling to come up with "bumper sticker" statements or even sound bites. #Whatmattersnowisthehashtag.

We've rediscovered the @ sign. Google brought back +. The humble # is 2011's final philanthropy buzzword. As you prepare for your New Year's celebration take a moment to ponder which lowly keyboard key will come to prominence in 2012.*

Happy New Year to everyone.

The full #buzzword list:
.1 Social Impact Bond
.2 Collective Impact
.3 Storytelling
.4 Charitable Tax Reform
.5 Infographics
.6 Evidence-based

.7 Shapeshifting
.8 Disruption
.9 Amplify
.10 # 

*I've already had a very funny Twitter discussion about the | - the keyboard symbol that has @jenbo1's vote. Go vertical line!

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