The final buzzword of the year is # - the Twitter hashtag. Philanthropy finally got really hip to Twitter this year (as did so many people, thanks to the Arab Spring and Twitter-enabled TV shows). So the humble hashtag, the pound sign, the # is our final buzzword of the year.
One great example of how this Twitter convention has become part of the regular lexicon - The Case Foundation's end of year #GoodSpotting campaign - born to be sticky, hashtag and all. Forget about folks fumbling to come up with "bumper sticker" statements or even sound bites. #Whatmattersnowisthehashtag.
We've rediscovered the @ sign. Google brought back +. The humble # is 2011's final philanthropy buzzword. As you prepare for your New Year's celebration take a moment to ponder which lowly keyboard key will come to prominence in 2012.*
Happy New Year to everyone.
The full #buzzword list:
.1 Social Impact Bond
.2 Collective Impact
.4 Charitable Tax Reform
*I've already had a very funny Twitter discussion about the | - the keyboard symbol that has @jenbo1's vote. Go vertical line!