WorldofGood launches with several buzzwords - trustology (the certifiers of product goodness) and goodprint (Markers of goodness type - environmental, animal friendly, pro-people or supports a cause).
CharityBuzz will help your nonprofit organize and get fabulous items for its auction, and publicize and manage the process, all for "No up front fees: we charge a percentage of revenue raised deducted from the amount we remit to the charity after the auction is closed." It may help if your charity or nonprofit was "...founded by the most famous names on the planet, including Bette Midler, Andre Agassi, Rosie O'Donnell, Eddie Vedder, Petra Nemcova, Mrs. Robert F. Kennedy and Denis Leary..." If not, don't worry: "While publicity efforts may logically focus on the big names, all charities — large and small — benefit from the increased traffic at our website generated by star power. Simply stated, great products partnered with celebrity causes creates "buzz" and generates sales and raises awareness for all our charity partners."
The scale, reach and branding power of these two sites might mean some tough competition in the "online shopping for good" niche of the philanthropy business - we'll have to wait and see how sites like shopthecause, maasaieducation, greatgreengoods, or maasaimarket.