Where does the money go?

Today's Wall Street Journal asks this question, in this article by Sally Beatty (subscription required). I sit on the advisory board of the Nonprofit Reporter, one of the organizations interviewed and mentioned in the story.

Today Marketplace, NPR's daily business program, begins a week long series on philanthropy. The opening segment looks at embedded giving, and Kai Ryssdal and I ask the eternal question, "where does the money go?" Find out when the show airs in your area here, or listen from the Internet later today here.

Tags: philanthropy, socialcapitalmarkets, metrics, media