I can't run the whole editorial, but here's the closing paragraph, which is in line with comments I've made in this space, in the Times, on NPR and to ABC News.
"Rooting out philanthropic hawkers is going to be tough, especially in the age of Internet retailing. A host of profit-seeking sites have sprung up online, with names like benevolink.com (slogan: I Shop. Therefore I Give.) and charitymall.com, offering to satisfy the giving spirit.
For now, the old-fashioned, direct, tried and true route to charity seems best."
Another interview with me is set to run on NPR's program Day to Day on Tuesday, December 25. The other buzzwords will never live up to this one.