I love this idea. Its simple. It requires quality, consistency, and an ability to define success (otherwise you can't define failure). I also like that the way it came into being, which you can read about on Dennis Whittle's blog.
Thanks Dennis, for trying out this idea. This kind of experimentation is what we need to get from where we are to a new kind of philanthropy.
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3 comments:
A great idea whose time has come. Why shouldn't donor satisfaction be like customer satisfaction? Kudos to GlobalGiving.
For another positive experience, check out what happened to me during the DonorsChoose Blogger Challenge.
http://greenskeptic.blogspot.com/2007/11/philanthropy-donorschooseorg-gift-that.html
This kind of stuff gives philanthropy a good name.
I guess whether or not you like this idea depends on whether you think donating to a non-profit is like buying a product or like investing in a company. The former is more of a sure thing, the latter is more of a gamble.
Transparency added to philanthropy brings an essential element. Acknowledging that giving can backfire and blow up installs an impressive new kind of market discipline. Lots to like here. This is giving that is performing like an investment; with the potential of loss factored in. What a great marketing message, too.
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