Tuesday, October 10, 2006
I learn a lot from cab drivers. I always ask them what they think about the city I'm in, its politics, population, big issues, best aspects, biggest hassles. I also ask them about my clients in that city to see if they have ever heard of the organizations with which I work.
Today, in a cab in Ohio, I learned that that state has two ballot propositions upcoming in November, both of which focus on smoking bans. I live in California - we perfected this approach to public health. But the twist on the story that Phil the cabbie told me was this: Two years ago Toledo banned smoking in public places. Bars in Toledo responded by claiming they were private businesses. Many of them even sold memberships for a dollar for a lifetime pass - making them private membership clubs. In which their members could smoke. Where does cause-related marketing come in? Well, they donated all of the membership fees to the American Cancer Society. (Or so Phil tells me). How's that for dirty money?
Posted by Lucy Bernholz