I'm more interested in whether or not this strategy provides a forum for ideas that would not otherwise rise to the attention of a Presidential campaign. It also reminded me of the opinion piece several months back in the Chronicle of Philanthropy about the plagiarism of good policy ideas - a column which prompted me to ask if there really was such a problem. This OhBoyObama approach seems to be an approach 180 degrees in the other direction - asking the world to submit good policy ideas on the assumption that the generators of those ideas would like them to become policy more than they care about getting credit for them.
I'm sure you can see where this is going. While folks are pointing to the Obama campaign as the test case for social media practices at work in politics I'd suggest there are lessons for philanthropy and community work as well.