That's actually a description of a social media company. You can hear more in this fantastic Radio Lab podcast, The Trust Engineers, which Andrew Zolli of PopTech
The idea of a social media company as laboratory of human behavior is provocative enough to push us to ask, where does science get done? Citizen science, wearable technology, remote sensors - perhaps we've turned the whole world into a lab of human behavior.
There's surely more to come - with virtual reality and the blockchain two predictable next digital frontiers for civil society.
If the whole world's a lab, have you opted in to be a research subject? And have you thought about Values Aligned Technology?