Donors Choose Bloggers Challenge

The DonorsChoose Bloggers Challenge will end in a few hours. With the help of my seven year old, I calculate the running totals so far as:

• >$365,000 raised
• From more than 3000 donors
• Benefiting more than 71,000 school kids

Average gift per donor: $100+

I'm sure DonorsChoose will announce final numbers tomorrow. In the meantime, consider this:

• The organization is now on the radar screen of at least 3000 more people than it was just one month ago
• The cost of each of those 3000 gifts was minimal - the bloggers did all the work
• One blogger raised more than $100,000 for DonorsChoose.

My bet: we'll see plenty more of this kind of fundraising in the next few months. And then we won't.

Tags: philanthropy, donorschoose