Here's a question I get asked a lot: "How do we reach out to ____ as donors? They just don't seem interested in giving. They are not very philanthropic." You can fill in the blank. You can also guess who asks this question. (You might also be able to guess at my frustration regarding the analysis behind the question).
If the "they" are people younger than the person asking the question, chances are good that the old fogey asking the question has not a clue about what younger people do with their money, do with their time, talk about with their friends, or think about their community. Here's one way to find out (asking them directly is, of course, another).
Check out the Under 30 honor roll of personal finance blogs and the Personal Finance Blog Aggregator. Read what they have to say. Listen. It almost always works.