Charity Challenge buzzword 2009.5

(photo by exfordy, Flickr, Creative Commons)


One of the key noted philanthropy trends of 2008 was the growth of philanthropy prizes.

This year the buzzword is charity challenge. These challenges tend to be some form of matching grant - based fundraising opportunity that uses blogs, twitter, widgets, online video and every other possible web-based communications tool. They allow the public to vote on where the sponsor's dollars go, or at least those recently run by Target, Toms of Maine, and American Express do so.

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