Super Bowl Philanthropy

Today's Super Bowl features the first big time U.S. advertisement for text donations. Watch for the United Way ad. Viewers will have an opportunity to text FIT to 864833 to support youth fitness programs in local communities. Brought to you by Mobile Accord.

Texting votes to American Idol is old hat - will it work for giving?

2 comments:

mel harris said...

This made my morning! It's the first I heard of text giving, and I find the idea tremendously exciting. I think that a lot of potential donors around my age (mid-twenties) and younger will really appreciate the option.

If an organization doesn't accept online donations, they most likely will not see my money. It's mostly because I simply won't remember to find my checkbook and a stamp.

But it's also partly because I barely remember the days before you could order and pay for products over the internet. Not accepting online payments/donations just seems completely backwards. Why would I trust an organization like that to make progress and change in the world?

mel harris said...

This made my morning! It's the first I heard of text giving, and I find the idea tremendously exciting. I think that a lot of potential donors around my age (mid-twenties) and younger will really appreciate the option.

If an organization doesn't accept online donations, they most likely will not see my money. It's mostly because I simply won't remember to find my checkbook and a stamp.

But it's also partly because I barely remember the days before you could order and pay for products over the internet. Not accepting online payments/donations just seems completely backwards. Why would I trust an organization like that to make progress and change in the world?