Assume digital. This is the first thing I say to people when doing presentations about Digital Civil Society. Digital data and infrastructure are here to stay and we have to learn how they work - and adapt our practices to protect our values - in order to really use "tech for good."
Here's a great video from a Danish consumer protection group (shared by friends @EDRI in Brussels) that shows just how out of sync our norms are with the defaults coded into our digital tools.