tag:blogger.com,1999:blog-3614581.post4595582593524575211..comments2024-03-28T03:11:22.839-07:00Comments on PHILANTHROPY 2173: New Research on Online Giving MarketplacesLucy Bernholzhttp://www.blogger.com/profile/09253941214286179394noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3614581.post-60682008480786058652009-12-16T08:42:51.278-08:002009-12-16T08:42:51.278-08:00Hi Lucy, I don't see any data on the traffic r...Hi Lucy, I don't see any data on the traffic rankings among the top 10. If the top one or two of the top 10 get 80% of the traffic, listing all ten might be misleading, I wonder why he didn't show the rankings and compare between platforms if traffic is on the the main points of the post. Thanks for sharing this though, very interesting.Doghttps://www.blogger.com/profile/16426155717601300903noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-16516639732819050812009-12-15T16:43:34.420-08:002009-12-15T16:43:34.420-08:00Lucy,
Thanks for this report! I'll dig in mo...Lucy,<br /><br />Thanks for this report! I'll dig in more and give you my comments. <br /><br />On another note, I knew I made the right decision to move to Care2!<br /><br />Warm regards,<br /><br />JocelynJocelynhttp://www.marketingfornonprofits.orgnoreply@blogger.comtag:blogger.com,1999:blog-3614581.post-30037357769388737142009-12-14T20:50:19.768-08:002009-12-14T20:50:19.768-08:00Lucy, this is such a great post. David’s report is...Lucy, this is such a great post. David’s report is exactly the type of overview I have been looking for. However, there are some additional issues that I think he ignores that should be recognized.<br /><br />I raised a few of these issues briefly on the Chronicle of Philanthropy online discussion on 2010 trends last week and posted more on the subject this morning (http://bit.ly/6ZFSf7). In short, many nonprofits do not even know their profiles exist on these platforms (and as your rightfully note, they seem to breed like rabbits). They, therefore, cannot even direct possible supporters to a particular service nor rightfully manage how they are profiled on the platforms. That might explain David’s conclusion that “many of the potentially important services provided by these platforms remain critically underutilized, which diminishes their value.” <br /><br />Other issues I noted for nonprofits focus on how they can best identify and manage their profiles and social communities on these platforms. Specifically:<br /><br />• How does a nonprofit (especially midsized and smaller organizations) identify and monitor all the online donation websites that have a profile of that organization?<br />• How does a nonprofit monitor and engage with the associated communities on online donation websites?<br />• How does the organization rightfully claim its profile on the online donation websites and manage the data?<br />• How will the online donation websites ensure that someone does not maliciously take control of the account by fraudulently gaining access to the nonprofit organization’s profile?<br /><br />David’s report also does not look into the platforms’ relationships with GuideStar. Many of them extract the data directly, although its left unclear as to whether or not they have a formal partnership agreement with GuideStar. Last, David briefly touches on a different issue I encountered. There is a tremendous difference in how much platforms charge for an online donation. I looked at four platforms in depth and found four different fee structures ranging from 0% to 7.5%. Hopefully, the donor can identify which platform will provide the most funds to the intended charity. <br /><br />-AdinAdin Millerhttp://www.adinmiller.comnoreply@blogger.com