tag:blogger.com,1999:blog-3614581.post3563851924792892817..comments2024-03-10T10:55:51.401-07:00Comments on PHILANTHROPY 2173: Embedded Giving - Bad for you, bad for changeLucy Bernholzhttp://www.blogger.com/profile/09253941214286179394noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3614581.post-43293179983592684212010-10-23T12:42:11.824-07:002010-10-23T12:42:11.824-07:00Joan
No, I really don't. Product Red has gott...Joan<br /><br />No, I really don't. Product Red has gotten more transparent under pressure, but it doesn't make it easy to track dollars - impact. <br /><br />Do you know of any? <br /><br />LucyLucy Bernholzhttps://www.blogger.com/profile/09253941214286179394noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-12780301029308501782010-10-22T06:41:32.285-07:002010-10-22T06:41:32.285-07:00Thanks for this very interesting post. I'm cu...Thanks for this very interesting post. I'm curious - can you provide any examples of cause marketing campaigns that in your opinion do a good job of addressing the defined criteria, and in particular, have been transparent and impactful?<br /><br />Look forward to your thoughts.<br /><br />JoanUnknownhttps://www.blogger.com/profile/17538821999123465475noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-57085255194668300542010-10-21T13:54:03.522-07:002010-10-21T13:54:03.522-07:00Lucy, thanks for your interesting post. I'm c...Lucy, thanks for your interesting post. I'm curious - do you have any examples of companies and nonprofits who have worked together to come up with transparent cause marketing campaigns that you feel has generated real impact (and reported back to the consumers on what the impact has been)?<br /><br />JoanUnknownhttps://www.blogger.com/profile/17538821999123465475noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-24630356065186203632010-10-10T14:45:03.095-07:002010-10-10T14:45:03.095-07:00Robert
Well, yes, the statement was intended to b...Robert<br /><br />Well, yes, the statement was intended to be deliberately provocative. I'm glad you made note of Tom's Shoes. Tim Ogden, over at Philanthropy Action, has proposed a set of criteria by which we should consider Embedded Giving schemes. Would you be willing to test-run his critera - available here - http://www.philanthropyaction.com/nc/starring_cause_marketing_campaigns/<br /><br />to Tom's Shoes and see how they do? Your feedback on the criteria would also be welcome. <br /><br />Thanks!<br /><br />LucyLucy Bernholzhttps://www.blogger.com/profile/09253941214286179394noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-90645458797167735402010-10-09T12:44:43.878-07:002010-10-09T12:44:43.878-07:00Hi Lucy,
The statement that "There is nothin...Hi Lucy,<br /><br />The statement that "There is nothing but doubt, however, that the money that is raised this way goes where it is supposed to" seems too simple.<br /><br />Yes, many embedded philanthropy programs are very vague even about how much of the purchase price they donate. "A portion of proceeds will be donated. . ." is far from transparent.<br /><br />However, there are some embedded philanthropy programs that do make a big positive impact. Toms Shoes, for instance.<br /><br />best wishes<br />RobertRoberthttps://www.blogger.com/profile/12871985659105739707noreply@blogger.com