tag:blogger.com,1999:blog-3614581.post8446315956190716187..comments2024-03-28T03:11:22.839-07:00Comments on PHILANTHROPY 2173: Giving in Q4 - fact or fiction?Lucy Bernholzhttp://www.blogger.com/profile/09253941214286179394noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3614581.post-43771012805029699292007-11-30T10:48:00.000-08:002007-11-30T10:48:00.000-08:00As Donna alluded to, at Network for Good, we proce...As Donna alluded to, at Network for Good, we process 40% of our donations in December.<BR/><BR/>Some further info is here: http://www.nonprofitmarketingblog.com/comments/ask_for_online_donations_today_really/Jono Smith, Network for Goodhttps://www.blogger.com/profile/09333930154571552220noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-38811010315255672782007-11-24T13:25:00.000-08:002007-11-24T13:25:00.000-08:00Hi Lucy, I did a little bit of digging and think y...Hi Lucy,<BR/> <BR/>I did a little bit of digging and think you are right - the number isn't readily available.<BR/> <BR/>However, here are some interesting anecdotes from last year's giving season from the Chronicle of Philanthropy: http://www.philanthropy.com/free/update/2006/12/2006122101.htm <BR/> This article from 2004 provides a potentially useful percentage - 25% to 40% of all charity gifts are given during November and December. There's no reference to how this is computed, but perhaps a phone call would help.<BR/> <BR/>Leslie<BR/> <BR/> http://www.npadvisors.com/NewContent/100402.aspAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3614581.post-82520813389558855472007-11-24T09:48:00.000-08:002007-11-24T09:48:00.000-08:00Hey Lucy,Check out Katya's piece from a week or so...Hey Lucy,<BR/>Check out Katya's piece from a week or so ago...<BR/>http://www.nonprofitmarketingblog.com/comments/its_miller_time_for_giving/<BR/>The paper doesn't have all the Network for Good stats, but they (and we) definitely have empirical data that shows that giving - at least online - takes on a serious hockey stick slope in December.<BR/>All best,<BR/>Donna from <BR/><A HREF="http://www.globalgiving.com" REL="nofollow">GlobalGiving</A>Donnahttps://www.blogger.com/profile/12963388249069414400noreply@blogger.comtag:blogger.com,1999:blog-3614581.post-22045524789783390192007-11-20T20:26:00.000-08:002007-11-20T20:26:00.000-08:00Thank you for raising this question. I've been hea...Thank you for raising this question. I've been hearing it for years from Executive Directors, Presidents, CEOs, even Board members, and have never been able to prove it -- other than anecdotally. <BR/><BR/>Even when I've been able to run numbers, it usually indicated that, while volume was high, total amounts were greater in other quarters, especially when dealing with major gifts or strategic philanthropy.<BR/><BR/>The next time someone tells you "We raise 60-70% of our revenue in the last quarter of the calendar year..." ask them, Is that by volume or size of gift?<BR/><BR/>Death to the myth of 4Q!The Green Skeptichttps://www.blogger.com/profile/14109745749448651817noreply@blogger.com