Names matter. What we call things matters. Ask George Lakoff. Or Karl Rove. Or Louis Armstrong.
There is growing agreement that "nonprofit sector" is the wrong name, so what is the right name? Paul Shoemaker, a careful reader of Alliance Magazine, points out these three possibilities, all posited in the October issue:
- citizen sector (Bill Drayton, ASHOKA)
- social profit organizations / sector (Claire Gaudiani, The Greater Good)
- public benefit corporations / sector (Peter Hero, Silicon Valley Community Foundation)
What term do you use? How would you go about getting agreement on - and widespread use of - a single new term?