E.O. Wilson and several others just announced $50 million in funding for the Encyclopedia of Life. In true 2007 fashion, here's the video of what, why, when, and how. In other words, the YouTube grant proposal.
Another trend which this exemplifies is the cross-media platform nature of social discussions - SocialEdge - an online text-based community - launched video and audio podcasts last week, and jumped to the top of the charts at YouTube and iTunes.